Sportytude is a new gym concept. It will be a massive facility in Oslo. The main goal of the website is to sell membership. It is a totally new brand so it's needed to develop the brand identity as well. The client doesn't have any brand files yet, typography, color palette, general style, etc.

I've made a clear and simple design with orientation on the client's references. I've used huge letters to keep the design more interesting, CTA to buy a membership.