ZEST is Ukranian furniture manufacture. The task was to create an attractive catalog-portfolio that shows the best works. The client provided me with all the photos and I had to pick the most beautiful.
The company creates furniture in 4 directions: HoReCa, Retail, Office, and Home furniture so I separated the catalog in 4 relevant blocks.
The inscription is varnished and the logo was done with foil stamping. For the cover, I chose thick designer cardboard. The catalog has a clear design, white background, and many bright photos.
Create a small simple catalog-portfolio with the best works. The design and layout should be maximum similar for all directions.
For this order, I've made 3 different catalogs: office furniture, HoReCa and Retail. The client wanted them with different cover designs.
Here we have a clear layout with the best photos. Also, it was needed to create small catalogs, so we decided to choose the newest client's photos and for others, we made a page with all the client's logos (to show the company's experience).
In one catalog it is needed to collect the results of the company's work during 10 years on the construction market. The catalog should produce a WOW effect on a potential customer and show great experience and reliability of a construction company.
The company operates in several areas — HoReCa, Retail, Conception, Entertainment. Therefore, for more convenient navigation through the catalog, I divided it into 4 relevant blocks with tables of contents. Thus, the customer can quickly find their niche.
For the magazine, I used a variety of grids of vivid photographs, bright colors, stylish fonts that match the atmosphere of the company. Logo embossing and selective varnish.